Our mission:

Forgetting our tradition was never an option - so we decided to folk up anyone who is ready to embrace it.

Folklore & us

Explore the story behind "folk me up" and the folklore that shaped this unique experience.

folklore and us

Our mission:

Forgetting our tradition was never an option. We decided to folk up anyone who is ready to embrace it.

Folklore & us

folklore and us

Explore the story behind Folk me up.

Prigorje land is folk'd up in many different ways

Prigorje region

Prigorje (red on the map) is a historical and geographical region that literally means "by the mountain."

The Prigorje region includes the southern slopes of Medvednica mountain, forming a beautiful natural and cultural border along the northern and eastern parts of Zagreb.

Imagine a green, sun-drenched embrace wrapping around Croatia’s capital city, Zagreb. That is Prigorje!

The Prigorje fashion

Everyday Style

For fields and vineyards, Prigorje folks wore a simple, unadorned attire made of homegrown linen or hemp—plain, but practical for hard work, flexibility and comfort.

Sunday Best

For weddings, church, and festivals, plain linen was transformed into splendor. Women adorned themselves with the finest headscarves they had, silk bows, shiny brooches, red coral necklaces, and embroidered waist handkerchiefs.

Men proudly showed off richly decorated red vests called lajbek and wide leather belts, where they also tucked embroidered handkerchiefs, completing their look with their finest boots and traditional hat known as škrlak.

Village ID

Sleeve embroidery called ošvice revealed your home hill. The distinct arrangement of geometric patterns and subtle details clearly indicated which village you belonged to.

Status Symbol

The more rows of red coral necklaces, or a traditional Croatian kraluš, a girl wore, the wealthier her family was.

Age & Mood

Bright, vivid reds were reserved for the youth, symbolizing joy, fertility, and protection against the evil eye.

Older women, married women, or those in mourning switched to modest, dark colors and muted reds, signaling maturity, status, or sorrow.

Prigorje fashion was much more than just clothing. From simple linen for hard work to vibrant adornment for special occasions, every single piece of clothing told a story.

The Rhythms & Flavors of Prigorje

To truly understand Prigorje, you have to experience how people lived. Here, community spirit was always shared through lively music, energetic dance, and flavors as warm as a kumica’s hug.

Song & Dance

The air was filled with songs and lively sounds, starting with early strings and woodwinds, until the tamburica took over. Back then, you could instantly tell which village someone came from just by the way they sang and emphasized their dance steps. Every hill added its own little flair to the same songs – popevke. It all culminated in the drmeš – a dynamic dance known for the constant, rhythmic vibration of the entire body generated from the knees.

Food & Market

Homegrown food brought families together around the table. For strength to work the fields and vineyards, everyday meals were simple and hearty—homemade bread, a local bacon known as špek, eggs, and fresh cottage cheese with sour cream. Every morning, hardworking village women known as kumice carried these fresh dairy products in baskets on their heads straight to Zagreb’s famous Dolac Market. During festive holidays, the table was transformed into a feast. The air filled with the aroma of roasted turkey and homemade mlinci soaked in savory juices, alongside handmade štrukli, a rolled cheese pastry enjoyed boiled, baked, in soups, sweet or savory.

Wine and Vineyards

Sun-drenched Prigorje hills, traditionally called bregi, have always been draped in vineyards, with life celebrated in cozy wooden cottages known as kleti. The star of the region is Kraljevina, a light and refreshing indigenous white wine enjoyed by every household—and they say even Ludwig van Beethoven couldn’t resist it. Who knows, maybe that’s why local musicians played so well, or at least thought they sounded like Beethoven. Prigorje folks have always preferred it mixed with sparkling mineral water, a traditional combination called gemišt.

We were folk'd up from the start.

We were folk'd up long before Folk me up existed

We are Dora and Luka, a couple from Zagreb

Born and raised in Remete, at the foot of Medvednica — an area of Zagreb known as Podsljeme, home to the traditional Prigorje and Šestine folk costume that inspired the heart of our story.

Folklore was never just a hobby for us

Folklore isn’t just a hobby for us. Music, dance and traditional costume are the identity of the land we grew up in — they shaped who we are, took us around the world, and brought us back home every time.

For years we’ve been sharing this love through dance and music at folklore festivals, concerts and cultural events.

How do we contribute to keeping our tradition alive

As the world keeps moving faster, we have to change the way of preserving our heritage.  We believe tradition doesn’t belong only in a museum. It lives on the streets, through the people, and in their memory.

The Folk me up concept was created to help make that happen — one experience at a time.

Now it's your turn to shine!

Now it’s your turn to step into the tradition

Come as a guest, leave as a local

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